NielsenIQ, a global leader in consumer intelligence, is proud to announce the launch of its Product Insights (NPI) solution in Canada, bringing the industry’s deepest and broadest product attribution solution to Canadian retailers, manufacturers, and innovators.
NPI combines NIQ’s market measurement expertise with Label Insight’s deep product attribute data, offering a unified view of how products are formulated and positioned. With over 550 attributes spanning claims, certifications, ingredients, and more, NPI enables businesses to decode consumer preferences, track competitive positioning, and identify white space opportunities.
This announcement builds on NIQ’s recent global expansion of Product Insights to 25 new markets. The expansion reflects NIQ’s commitment to helping brands and retailers better understand product positioning and consumer preferences across diverse regions, enabling smarter decision-making in an increasingly complex global landscape.
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“Canadian consumers are increasingly driven by transparency, sustainability, and health-conscious choices,” said Mike Ljubicic, Managing Director of NIQ Canada. “With NPI, brands and retailers can now tap into granular product-level insights to meet these evolving expectations and drive smarter innovation.”
Key benefits of NPI include:
- Unmatched Attribute Depth: Over 550 attributes including Natural & Organic, Clean Label, Diets & Lifestyle, ESG Sustainability, and more.
- Stated & Qualified Attribution: Captures both on-package claims and inferred attributes based on regulatory analysis.
- Localized Insights: Includes Canadian-specific origin claims such as “Made in Canada” and “Product of Canada,” helping brands showcase local pride.
- Cross-Category Coverage: Available for both Food & Beverage and Beauty & Personal Care, with tailored attribute packages for each sector.
- Strategic Advantage: Enables competitive benchmarking, trend validation, R&D support, and white space identification.
NPI is now available in NIQ Discover, providing seamless integration into existing NIQ databases and unlocking actionable insights for Canadian businesses.
SOURCE: Businesswire