parcelLab, the premier global post-purchase experience platform, announced the appointment of Nick Bareham as SVP of Global Sales. In his new role, Bareham will lead the sales strategy and execution, with a strong emphasis on customer-centric enablement and understanding buying behaviors. He will be instrumental in showcasing the value of parcelLab’s post-purchase innovations.
Giles Whiting, CEO of parcelLab said: “It’s fantastic to have Nick joining the company at such a time of immense expansion. Customers are at the heart of what we do, and with Nick’s deep passion for understanding the customer journey, a brand’s post-purchase needs and motivations, we accelerate our ability to offer the market’s most innovative platform enabling brands to create customers for life.”
Bareham brings more than twenty years of experience leading commercial innovation across globally recognized retail and tech businesses. Bareham was previously at Virgin Red, Mirakl and Scandit, where he served as Director and then VP of Sales leading on Sales strategy, process optimization and talent development.
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“I am delighted to be joining the talented crew at parcelLab as we help close the post-purchase loop with our platform. It’s exciting to be able to empower our customers’ innovation through personalized, seamless and consistent experiences that keep shoppers coming back after checkout”, said Bareham. “I look forward to learning from the incredible existing client base and using their insights as a springboard to increase customer lifetime value for even more global retailers.”
SOURCE: BusinessWire