Placements.io, a mission-critical operations platform for buying and selling digital advertising, announced its collaboration with Microsoft Advertising. Microsoft Advertising uses the Placements.io platform to power the order-to-cash process for ad sales and order management to deliver an exceptional, privacy-protected experience for clients.
“We are thrilled to collaborate with Microsoft Advertising,” said Edwin Fu, founder and CEO of Placements.io. “We enable digital transformation that helps media organizations drive increased ad revenue.”
Doug Hurd, sr. director of business development at Microsoft, commented on the collaboration: “We are pleased to announce our collaboration with Placements.io. By integrating their OMS platform with our systems, we can optimize our guaranteed sales operations, enhance our performance, improve our reporting, and deliver better results for our clients.”
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Placements.io empowers businesses like Microsoft Advertising through its robust enterprise revenue management platform. By streamlining and automating the sales operations, integrating with Microsoft Advertising’s platforms, and delivering data-driven insights, Placements.io enables Microsoft Advertising to optimize its revenue generation process.
SOURCE: PRNewsWire