SilverBack Advertising, one of the fastest-growing marketing firms in the country, is thrilled to announce the launch of its groundbreaking new service, PinPoint Data. This innovative solution, developed in partnership with Placer.ai and Spatial.ai, signifies a transformative step in consumer behavior analytics and marketing strategy.
PinPoint Data empowers SilverBack Advertising clients with an unprecedented depth of insight into consumer behavior, leveraging advanced mobile device data analytics. This cutting-edge service provides actionable intelligence, enabling clients to make informed, data-driven decisions that enhance their organizational frameworks and media strategies.
Key features of PinPoint Data include:
- Sophisticated Data Gathering: Collects data from consumer mobile devices via location services, apps, and various data collection channels.
- Comprehensive Customer Mapping: Maps the entire customer journey with unparalleled precision, pinpointing entry and exit points.
- Granular Market Analysis: Delineates market areas down to the zip code level and identifies promising opportunities.
- Comparative Analysis: Conducts comparative analyses between client locations and those of competitors.
- Detailed Customer Profiles: Enhances the ability to forecast media consumption habits and demographics.
Through comprehensive data analytics, SilverBack Advertising can identify promising opportunities and conduct comparative analyses between client locations and those of competitors. This level of detail supports the creation of in-depth customer profiles, enhancing the ability to forecast media consumption habits and demographics. By understanding where people come from, their age, demographics, income levels, and shopping preferences, clients can optimize their media strategies to target the right audience segments effectively.
SilverBack Advertising’s diverse clientele, including auto dealerships, non-profits, home services, and more, stand to benefit significantly from PinPoint Data. This innovative service tracks footfall traffic into auto dealerships, providing detailed insights into where customers and shoppers originate. For a limited time, SilverBack Advertising is offering a free detailed report for new customers.
SOURCE: PRNewsWire