AI advertising and orchestration platform StackAdapt has officially launched Ivy Studio™, a central AI-first advertising hub engineered to help marketing teams uncover performance opportunities, accelerate decision-making, and execute campaigns with greater speed. The platform expansion reflects StackAdapt’s overarching strategy for agentic advertising, transitioning campaign management from reactive software operation toward objective-driven business growth.
Although enterprise marketing departments are incorporating artificial intelligence into their activities on a daily basis, creative marketing teams have to be even quicker in resolving issues of operations across multi-channel media buying, audience targeting, measurement of performance, and real-time optimization. Traditional ads technology relies mostly on dashboards with manual input and static reporting interfaces that demand the users first analyzing a dataset before they make a decision. Ivy Studio changes this by introducing AI agents trained on advertising domain data and putting these agents into the heart of advertising processes.
Purpose-Built Agentic Workflows for Modern Media Teams
Rather than requiring media buyers to navigate complex software interfaces, Ivy Studio allows marketers to input natural-language prompts defining their primary business targets. Underlying AI agents-grounded in StackAdapt’s proprietary advertising intelligence-analyze campaign context, surface real-time performance drivers, generate forecasts, and execute recommended optimization steps across channels.
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Built natively into the StackAdapt platform, Ivy Studio serves as an integrated workspace for campaign planning, predictive forecasting, multi-channel analytics, audience discovery, and automated execution:
Natural-Language Campaign Management: Allows media planners to query multi-campaign metrics, build forecasts, and refine audience targeting using conversational commands.
Proactive Performance Insights: Continuously scans active media spend to highlight high-performing channels, surface audience expansion opportunities, and flag operational bottlenecks.
Unified Execution Environment: Eliminates tool-switching by connecting strategic insight generation directly to programmatic campaign adjustments.
Programmable Workflow Automation: Standardizes routine reporting, cross-campaign metric consolidation, and troubleshooting procedures into streamlined outputs.
“Ivy Studio streamlines campaign optimization by helping our team quickly identify and act on key performance drivers,” says Kelsey Carey, Ad Operation Supervisor, AI & Innovation at Colour Media. “Its programmable skills allow us to pull routine metric reports across multiple campaigns into unified outputs, making it easier to analyze real-time insights and make data-driven decisions faster.”
“Ivy Studio changes the paradigm of how marketers use our platform. By moving core capabilities into an AI-first environment, we are enabling teams to accomplish in minutes what previously took hours or even the coordination of multiple teams. We are fundamentally shifting from operating software to driving business growth,” said Vitaly Pecherskiy, Co-Founder and CEO of StackAdapt.
Scaled Internal Adoption and Strategic Technology Integrations
Ivy Studio harnesses the power of Ivy, StackAdapts in-house developed AI engine.Bold operational metrics within internal operations have pointed to media management teams adopting Ivy at a fast rate. For example, StackAdapt staff have begun utilizing Ivy to provide support on over 15,000 AI-assisted workflows every week spanning campaign setting up, getting to the bottoms of problems, report generation, and budget optimization.
Most of the total platform usage, about 70%, is devoted to twenty most crucial operational tasks highlighting that core media operations are highly dependent on agentic systems. StackAdapt is currently utilizing OpenAIs state-of-the-art language models to collaboratively create bespoke advertising workflows for StackAdapts platforms. This co-development will further StackAdapts domain-specific AI competencies. These models, in addition, will enable Ivy Studio to accurately decode media-buying instructions while preserving an environment with human oversight.
Redefining the Future of Programmatic Advertising
The introduction of Ivy Studio, as StackAdapts internal tool, heralds StackAdapts transformation and its broader plan for intent-driven platform of Programmatic Advertising. With agentic workflows handling day-to-day operational tasks, data, and preliminary analysis, marketing professionals can reallocate time toward media strategy, creative execution, and long-term business performance of the company.