Wiland, Inc. announced an expanded partnership with Viant Technology to advance and significantly expand its omnichannel audience activation capabilities. Viant will onboard custom audiences to their demand-side platform (DSP) and activate them on behalf of Wiland clients, providing a crucial service to advertisers who require this advanced capability.
“As we continue to advance Wiland, our partnership with Viant enables us to sharpen our focus on our core business—delivering unparalleled audience and data products—while continuing to ensure clients can still activate our premier digital audiences through Viant, a proven market leader in the advertising space,” said Mike Gingell, CEO of Wiland.
Wiland will maintain a dedicated Digital Sales and Activation department team to liaise with clients and support the Viant partnership.
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“We are very excited to expand our partnership with Wiland and offer their clients access to our omnichannel DSP across display, connected TV (CTV), audio, digital out-of-home, and other digital channels,” said Jon Schulz, Chief Marketing Officer at Viant. “Wiland’s market-leading ability to build audiences paired with Viant’s programmatic advertising technology is a winning solution for Wiland clients.”
SOURCE: BusinessWire