AskNicely, an AI-powered customer experience platform for multi-location service businesses, has introduced Review Routing Agent, the latest addition to its NiceAI® suite of agentic AI tools. The new solution automates the review request process by triggering requests at the optimal moment and intelligently routing customers to platforms such as Google, Yelp, or Facebook based on configurable business rules. Embedded within AskNicely’s existing survey flow, the agent enables businesses to convert satisfied customers into public reviews without requiring manual follow-up from frontline teams. For organizations operating multiple locations, the platform also ensures reviews are accurately attributed to the correct store and employee while balancing review volume across platforms.
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Early results show strong impact, with one North American shoe retailer increasing Google review volume by 161% and improving its Trustpilot rating from 2.7 to 4.6 within 30 days. “Reputation has always mattered in services,” said Tony Ward, CEO of AskNicely. “What’s changed is where reputation lives. Reviews are now a visibility signal, not just a credibility signal. Review Routing Agent was built so businesses are visible on all of the review platforms important in their industry.” The launch further expands AskNicely’s NiceAI® portfolio, helping businesses strengthen customer trust and improve visibility across both review platforms and AI-powered search.