Unlimitail, a leading omnichannel retail media network in France and Europe, announced a strategic partnership with Skai, the premier omnichannel advertising platform for global commerce media. Through this integration, Unlimitail is making the digital inventory of its key partners Carrefour (France) and Plus Retail Media (Netherlands) available within the Skai ecosystem, allowing global brands to activate two of Europe’s most powerful commerce audiences through a single, sophisticated interface.
This move is a central pillar of Unlimitail’s growth strategy: increasing accessibility for international advertisers while maximizing the commercial potential of its retail partners. By onboarding Carrefour.fr and Plus.nl onto Skai, Unlimitail provides a premium and direct gateway to high-intent shoppers. While the partnership launches with these two major retailers, the integration is built for scale across Unlimitail’s broad network of 35 retail partners across Europe and Latin America.
Strategic Reach and Revenue Growth
By integrating with Skai, Unlimitail allows the platform’s 8,000+ global brands and their agencies to seamlessly buy and optimize onsite media. These capabilities extend access to Unlimitail’s inventory alongside 300+ global retailers already available through Skai’s centralized platform, delivering the scale, efficiency, and visibility global marketers expect. This partnership bridges the gap between Unlimitail’s exclusive transactional data and the global budgets managed through Skai, driving incremental revenue and market penetration for the network.
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Advertisers can now deploy Sponsored Products formats across Carrefour.fr and Plus.nl, leveraging Skai’s unified data, advanced solutions, and Celeste AI, its proprietary GenAI marketing agent, to optimize performance in real time, prove the impact of their investment across the commerce journey, and receive actionable recommendations that accelerate decision-making. With its high-impact e-commerce platform of 21 million monthly unique visitors and 31 transactions processed every second, Carrefour offers the high-intent environment brands need to win the digital shelf. Combined with Plus’s strong footprint in the Netherlands, Unlimitail provides the essential toolkit to create long-term value, while connecting retailer performance to a broader omnichannel commerce media strategy through Skai.
Executives perspectives
Valerio Ferrara, Performance Lead at OmniShopper & Co., says: “Skai’s expansion in France together with Unlimitail marks an important step forward for commerce media in Europe. Giving brands access to Carrefour’s advertising capabilities through Skai opens up new opportunities to connect with French shoppers in a highly relevant retail environment, while benefiting from a more integrated and scalable approach to campaign management.”
”Unlimitail is dedicated to making omnichannel retail media simpler and more accessible. By integrating our retail partners’ inventory into Skai, we are opening the door for international agencies and global brands to invest in high-buying intent retail ecosystems with ease. This partnership is about scale; it starts with Carrefour and Plus, but represents a broader vision for the Unlimitail alliance, ensuring our retailers’ audiences are reachable by the world’s most sophisticated advertisers” declares Frédéric Clément, Chief Product Officer of Unlimitail
”We are proud to partner with Unlimitail to bring Carrefour and Plus’ significant scale into the Skai platform. For brands, the ability to manage France’s leading grocery inventory alongside their global search and social spend is a major competitive advantage. Unlimitail has built an incredible network, and we are excited to provide the technology that helps brands unlock its full potential. By bringing Unlimitail’s retail media network into Skai, we are eliminating silos and delivering the performance, transparency, and scale global marketers need to grow” adds Matthew Vignieri, Chief Growth Officer of Skai.
SOURCE: Unlimitail