CMOFirst’s Weekly Roundup: Discover the Most Recent News From Verint, Cloudflare, Salesforce and IAB Tech Lab!

Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

In Digital Advertising news this week…

IAB Tech Lab Introduces PAIR (Publisher Advertiser Identity Reconciliation) Protocol for Advertisers and Publishers

IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of the PAIR (Publisher Advertiser Identity Reconciliation) protocol.

In Marketing Analytics news this week…

VideoAmp Announces Next, Advanced Phase of Outcome Measurement Capabilities

VideoAmp, a leading tech-first media measurement company transforming advertising, announced its plans to deliver on advanced outcome measurement capabilities for advertisers and publishers across a range of verticals, including CPG, credit card, auto and pharmaceutical.

In Customer Experience news this week…

Airship Ushers in New Era of Agility for Brands to Unify and Optimize End-to-End Customer Experiences Across Websites, Apps and All Channels

As referral traffic from search engines and social networks plummets and paid acquisition costs soar, brands must prioritize direct customer relationships to deepen engagement, drive repeat conversion and grow loyalty — factors that ultimately contribute to increased customer lifetime value and sustainable business growth.

SuccessKPI First to Deliver All Workforce Engagement Management Motions in Single GenAI Platform with New Workforce Management (WFM) Solution

SuccessKPI announced its new AI-powered Workforce Management (WFM) solution to enable more precise traffic forecasting and staffing for contact centers. The new AI Forecasting capability precisely predicts customer traffic and required staffing down to 15-minute intervals.https://cmofirst.com/marketing/quad-announces-collaboration-with-google-cloud-to-launch-next-generation-ai-powered-marketing-solutions/

In B2B news this week…

Quad Announces Collaboration with Google Cloud to Launch Next-Generation, AI-Powered Marketing Solutions

Quad/Graphics, Inc., a global marketing experience company, announced a collaboration with Google Cloud to leverage its cloud services in the development of a data, creative and personalization powerhouse.

In Sales Enablement news this week…

Zuora Advances Media Solution with New AI Paywall

Zuora, Inc., a leading monetization suite for modern business, announced new AI enhancements at Subscribed Live London that are now available for the world’s leading media companies.

In Programmatic Advertising news this week…

WMX Unleashes SONAR: A Proven AI-Driven Programmatic Powerhouse

WMX, a leader in digital marketing innovation, officially unveils SONAR, a fully managed programmatic advertising solution designed to empower brands with precision and efficiency.

In CRM news this week…

Salesforce Signs Definitive Agreement to Acquire Zoomin

Salesforce, the world’s #1 AI CRM, has signed a definitive agreement to acquire Zoomin, a leading data management provider for unstructured data.

In Quickbytes this week…

Cloudflare Enables Content Creators Retrieve Control of their Content from AI Bots

Cloudflare, Inc., a pioneer connectivity cloud company, revealed AI Audit, a collection of tools to assist websites of any size evaluate and control how their content is utilized by artificial intelligence (AI) models.

Verint and Five9 Strengthen Partnership to Offer AI-Driven Customer Experiences

Clients can now take advantage of native cloud-to-cloud platform integration and streamlined support. Verint® and Five9 revealed plans to strengthen partnerships through the latest cloud-to-cloud platform integration concentrated on AI market leadership.