LiveRamp has rolled out the feature that expands their Cross-Media Intelligence solution. This new feature is aimed at letting the marketers to run a single campaign measurement across Meta, Connected TV (CTV) social audio, and other digital platforms. Meta campaign results and first-party data can be joined together in the LiveRamp Clean room with this enhancement. One platform can provide de-duplicated attribution, incrementality measurement, and unified cross-channel reporting. Through consolidating performance statistics across different media investments, the brands will be better positioned to assess reach frequency creative success, and campaign results while fine-tuning media mix. Hill’s Pet Nutrition are the type of businesses that take this solution to have a deeper insight into advertising performance across different channels.
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Built on LiveRamp’s neutral clean room infrastructure, the expanded platform supports secure, interoperable measurement workflows that help marketers make more informed, data-driven investment decisions while maintaining control over their underlying data. “Cross-Media Intelligence was built to give brand marketers the single, trusted view of campaign performance that they’ve chased for so long, and now helps marketers to make informed decisions across Meta and other media,” said Christine Grammier, VP, Product at LiveRamp. “With Meta now available as a reporting source within Cross-Media Intelligence marketers can better understand campaign performance across more of their media mix using secure, interoperable workflows.”
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