The Lumine Group has made a move to acquire Imagine Communications, which will make it stronger along the entire media technology supply chain and allow it to diversify its portfolio of software and infrastructure products aimed at broadcast media, streaming services, and media companies. As part of the deal, the Lumine Group will gain access to Imagine Communications’ experience in providing video connectivity products, channel origination software/hardware, as well as artificial intelligence-based solutions for managing and monetizing television advertisements. This acquisition will help Lumine Group boost its strengths in video processing, content delivery, and television advertising while keeping Imagine Communications independent under its “buy-and-hold” operating strategy.
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In addition to that, the deal will increase the services of Lumine by incorporating more advanced advertising services including AI-based sales and monetization technologies, allowing customers to be able to control and optimize their media operations both in broadcast and streamable environments. This deal is a manifestation of how media infrastructure, cloud services, and AI-based advertising are converging as a result of the way broadcasters and content providers have transformed themselves to keep up with changing viewership trends. With the inclusion of Imagine Communications to its family, Lumine will prove its dedication towards investment in niche communications and media software business services as well as offer more technology services to its customers for the creation and monetization of videos.