To address this, OptimizeRx has launched a new programmatic integration to its proprietary EHR network with demand-side-platforms (DSPs), giving life sciences media buyers the ability to activate point-of-care campaigns now within their existing programmatic buys. This U.S. market-first integration closes the loop on programmatic efficiency and high-impact clinical exposure in that it feeds digital physicians with real-time clinical insight while providing brand managers the ability to control delivery spend across campaign scale, reach, and frequency.
Also Read: Sendbird Launches Agent Steward for AI Accountability and Customer Service
GainnowDSPs today are now seeing scale with authenticated, bot-free EHR inventory, enabling them to build stronger solutions for pharma and healthcare clients and to carve out a piece of the growing digital healthcare space. This expands OptimizeRx’s path into a large share of the U.S. digital display advertising landscape. “The EHR is one of the most impactful places to engage HCPs, but not every life sciences brand has a practical way to access it,” said Steve Silvestro, Chief Executive Officer at OptimizeRx. “This launch changes that picture. Not only does it expand access to key clinical moments, but it also represents a step-change for DSPs seeking a competitive advantage in the life sciences market, opening the door to new demand, stronger client relationships, and higher industry revenues.”