To provide a practical example, BERA.ai launched the new Brand-to Business ‘AI Agent’ in Mayan automated, scalable solution designed for marketing leaders to instantly link the value of their brand to quantifiable business results.
This represents a step forward in AI brand intelligence as companies are now capable of creating a Board-ready report in less than an hour, a feat previous to the advent of AI, which took weeks or even months. Designed to enable the CMO and senior brand executives to respond quickly to ever-increasing pressure from the board, CFO, and senior leadership to demonstrate convincingly how investments in brands are driving revenue and the bottom line.
Using BERA.ai proven Brand-to-Business method, integrated AI Tool allows the calculation of the CFO Brand-Business Impact of brand equity factors by integrating Consumer Cross-Sectional Modeling, Time Series Correlation and Marketing Mix Model (MMM). This is now automated and rapid process, whereby CFO organizations can request and receive on the same day a ready-to-presentation fully synthesized report.
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“Our clients don’t operate on a two-week clock anymore. Their boards, CFOs, and CEOs want answers now,” said Kraig Schulz, Chief Customer Officer at BERA.ai. “A CMO can now ask a question on Friday afternoon and walk into a Monday board meeting with a defensible, data-backed answer about how their brand is driving revenue. That’s a fundamental shift in how brand intelligence gets used inside the world’s biggest companies, and it puts our clients in a stronger position every time the budget conversation comes up.”
Where enterprises are now demanding. Products that turn brand data into insight for marketing decision makers. With budgets and accountability number and the ability to link marketing back to the pound in the street has never been more important. The Brand-to-Business AI Agent, from BERA.
ai, is built to be used in various strategic initiatives including brand valuation, the optimization of the marketing mix, budget considerations, and most importantly in audience prioritization to strategically equip marketing teams so they no longer use “reporting on what happened” but rather “know in real-time, what should be done.”
Through this launch, BERA.ai cement its bright position in the increasingly competitive market for AI-powered Brand-management, analytics tool, enabling companies to speedup insight generation and at the same time, increase its confidence in brand investment decisions.