The marketing technology company PostcardMania has released SmartTouch Automated Mailers through its automan-focused division, PCM Integrations, which will allow companies to automatically send personalized direct mail that is triggered directly by activity or inactivity within their CRM systems. This new tool is meant for sales teams to avoid digital fatigue like low email engagement and unanswered phone calls. The tool is backed-up by statistics that claim direct mail produces higher brand memory and up to 9x the reply ratio of regular email.
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Explaining how the product integrates into sales operations, Joy Gendusa, Founder and CEO of PostcardMania, stated: “SmartTouch is about a physical, tangible follow-up step for sales professionals. We are all sick of texts and emails interrupting us. But when we look at the mail, it’s at our own discretion, so we see it. SmartTouch gets results, and that’s what we are about at PostcardMania.” She further added: “Businesses already have valuable information sitting inside their CRM about what prospects are doing – or not doing. Now they can use that information to trigger a physical mailer automatically, without asking a sales rep to remember one more follow-up task. We’re making direct mail a seamless part of the modern sales workflow, with personalized touches delivered automatically when they matter most.”