Simpli.fi, is an Advertising Success Tool with expertise in providing agencies, brands, and media companies with programmatic advertising and workflow software solutions. The company revealed an expanded Connected TV (CTV) suite that will provide advertisers with greater pricing flexibility and better control over the quality of their inventory. This extended suite of solutions improves brand reputation and safety efforts while enabling enterprises of any size to effectively reach their target audiences.
The new offerings are designed to address particular challenges in mind Simpli.fi’s latest solutions will transform CTV advertising strategies.
The organization’s CTV suite permits improved targeting and attribution through the following options:
- ZIP code level targeting utilizing Automatic Content Recognition (ACR) Data and U.S. Census data
- Third-party segments
- Event Targeting
- Keyword search
- Site retargeting
- Geo-fencing
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Read More: Simpli.fi Extends CTV Product Offerings