An initiative by Neustar Inc., a TransUnion business, to enable clients the opportunity to carry out sophisticated identity resolution throughout the Snowflake Media Data Cloud without having to leave the platform, was revealed. Neustar Unified Identity is now available natively on Snowflake Marketplace. With the aim of giving joint customers the privacy-enhanced data hygiene, enrichment, and data collaboration capabilities they need to flourish in a privacy-first marketing world through the Neustar Unified Identity application, Neustar developed the solution using the Snowflake Native Application Framework, currently in private preview.
To assure accuracy across individuals, devices, and homes, clients can integrate fragmented consumer data more safely and simply across offline and online sources.