Zeotap, a customer data platform pioneer, has rolled out Open CDP, a completely composable customer data platform designed to work directly on open-source compute setups within an enterprise’s own cloud lakehouse. Open CDP is designed to be a solution to the security, compliance and cost issues that traditional SaaS data silos still have, and it allows organizations to keep total data sovereignty by performing identity resolution, audience segmentation, and activation workflows within native cloud data platforms like Snowflake, Databricks, and Google BigQuery. Separating the processing software layer from the vendor-locked storage architectures, the platform drastically cuts down the infrastructure overhead, makes data engineering resources more efficient, and continually implements the rigid European GDPR and international data governance norms without taking customer data outside of the corporate perimeter.
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Highlighting the strategic impact of this architectural shift for global brands,”Composable was the right instinct, but the industry stopped one layer too high. It kept renting a proprietary warehouse to run the work. Open CDP takes composability down to the compute itself. Customers keep their data, their storage, and their catalog; we bring the open engine and the CDP intelligence on top. Openness becomes the lock-in story, told in reverse — because every layer is replaceable, customers can leave whenever they want, which is precisely why they stay,” said Projjol Banerjea, founder and Chief Product Officer at Zeotap. This launch positions Zeotap at the forefront of the composable data movement, offering global enterprises a highly performant, audit-ready foundation to orchestrate personalized customer experiences securely at scale.