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CMOFirst’s Weekly Roundup: Kaltura, Gupshup, Comscore, LoopMe, Listrak, Optimizely Verimatrix, and More!
Protecting Premium Streaming: How Kaltura and Verimatrix’s Cloud-TV Security Alliance Redefines OTT Advertising Integrity
Gupshup Unveils Self-Serve Voice AI Engine to Bridge Telephony and Omnichannel Engagement
Comscore Expands AI Measurement to Track Sponsored Chat Ads and Business Impact
Agile & Co Introduces Core AI Marketing Platform for Local Service Businesses
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Featured Articles
brightonSEO San Diego 2026: Where Search Marketing Stops Chasing Trends and Starts Adapting
Digital Summit Philadelphia 2026: Where Marketing Leaders Stop Chasing Everything and Start Focusing on What Matters
UNBOUND 2026: Where Modern Growth Stops Following Old Playbooks
The Business Case for Unified Marketing Measurement: How CMOs Can Prove Marketing ROI in 2026
Hyper-Personalization Using Behavioral Data: Strategies to Deliver Smarter Customer Experiences in 2026
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Quick Bytes
Gupshup Unveils Self-Serve Voice AI Engine to Bridge Telephony and Omnichannel Engagement
Capacity Raises Over $50 Million in Series E Funding to Expand AI-Native Customer Experience Platform
Innovid Integrates Meta Ads MCP into NIVO to Drive Conversational Agentic AI Across Social Campaigns
Triton Digital and RCS Partner to Launch Programmatic Advertising Across Over-the-Air Broadcast Radio
Gradial Launches Foundry to Shape the Future of AI-Native Marketing
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Featured Interviews
Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
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ABM
Madison Logic namers Keith Turco CEO
MRP and CONTENTgine Go-To-Market As pharosIQ Following Recent Merger
MRP Strengthens Market Reach and Global Scale in B2B Data Through Strategic Combination with CONTENTgine, a Pioneer in First-Party Audience Engagement and Demand Generation
Folloze Launches Website Engager, Transforming the Traditional Website Visit into a Personalized High-Value Touchpoint for B2B Demand Generation
BuyerForesight Unveils end-to-end Audience-Based Marketing Practice
CallRail Labs unveils AI-powered self-reported attribution, providing even more visibility into the lead journey
RollWorks is Only ABM Platform to Earn Top Spot on G2’s 2024 Best Software Awards for Best Marketing and Digital Advertising Products
MARKETERS GIVEN MARGINAL GRADES FOR ABM-DRIVEN REVENUE GROWTH.
PathFactory Launches AI-Powered Revenue Intelligence Tool For B2B Businesses
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