Tag: CDP

IAB-Tech-Lab

IAB Tech Lab Introduces PAIR (Publisher Advertiser Identity Reconciliation) Protocol for Advertisers and Publishers

MessageGears

MessageGears unveils campaign prioritization powered by unified customer profiles

Yahoo-DSP

Yahoo DSP Announces New Integration with Snowflake

GrowthLoop

GrowthLoop Launches The Loop, the First SaaS Platform to Apply AI to the Data Cloud to Reveal Precise Business Impact of Marketing

Blueshift

Blueshift Selected by RCS MediaGroup to Revolutionize Multi-Channel Customer Engagement

Treasure-Data

Treasure Data Named a Leader in Customer Data Platforms for B2C in Independent Analyst Evaluation

FreeWheel

FreeWheel announced integration of Samba TV’s standard and custom audience segments into it’s Audience Manager

Oracle

Oracle Unity CDP Helps Organizations Leverage AI to Grow Revenue

Havas

Havas acquires UK-based global digital data agency DMPG to power clients’ data and tech transformations

Prodege

Prodege Launches New Conversational AI Feature