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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Zappi, Stensul, Guideline, RainFocus, Perficient, Mediacom Communication, Gradial & More!
Closing the Programmatic Loop: Invoca Partners with The Trade Desk to Connect Ad Spend to Offline Conversions
Cint and WPP Media LATAM Partner to Strengthen Brand Measurement
Infobip Expands Enterprise Email Capabilities With SocketLabs Acquisition
TIME Partners with Contentstack to Overhaul Global Publishing Infrastructure and Drive Advanced Audience Personalization
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Featured Articles
Data Storytelling in Marketing: How to Turn Analytics into Actionable Business Insights in 2026
How to Select a Marketing Automation Platform: A Complete Buyer’s Guide for 2026?
Digital Commerce Strategy in 2026: How Brands Drive Growth Through Unified Customer Experiences
CommerceNext Growth Show 2026 Where Retail Stops Guessing and Starts Growing
Key Leadership Skills Every Modern Digital CMO Needs to Drive Growth and Innovation in 2026
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Quick Bytes
Cint and WPP Media LATAM Partner to Strengthen Brand Measurement
Infobip Expands Enterprise Email Capabilities With SocketLabs Acquisition
RainFocus Bridges Event Data and AI Agents with Launch of Native Model Context Protocol Support
Guideline Unveils Verified Ad Intelligence to Track Brand Visibility Across AI Search Engines
Byrna Technologies Pivots to Performance-Driven Marketing Through Strategic Agency Partnership
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Featured Interviews
Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
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Hightouch Appoints Josh Kanagy as Head of Revenue
Optimizely enters definitive agreement to acquire warehouse native analytics leader NetSpring
ZeroedIn Launches New Analytics Platform User Experience, Offering a 360° View of Workforce Data
IAB Tech Lab Introduces PAIR (Publisher Advertiser Identity Reconciliation) Protocol for Advertisers and Publishers
MessageGears unveils campaign prioritization powered by unified customer profiles
Yahoo DSP Announces New Integration with Snowflake
GrowthLoop Launches The Loop, the First SaaS Platform to Apply AI to the Data Cloud to Reveal Precise Business Impact of Marketing
Blueshift Selected by RCS MediaGroup to Revolutionize Multi-Channel Customer Engagement
Treasure Data Named a Leader in Customer Data Platforms for B2C in Independent Analyst Evaluation
FreeWheel announced integration of Samba TV’s standard and custom audience segments into it’s Audience Manager
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