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News
CMOFirst’s Weekly Roundup: Discover the Most Recent News From Attentive, Apply, Captello, Precisely, DoubleVerify and More!
Snapchat Introduces Unified Attribution to Simplify Cross-Channel Campaign Measurement
Later Launches Creator AEO to Help Brands Optimize Visibility in AI-Driven Search Experiences
AppsFlyer Expands Modern Marketing Cloud With New Web Performance Measurement Solution
Samba TV Launches Project Gravity, an Independent Data Activation Platform for the Agentic Era
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Featured Articles
Marketing Cloud Solutions in 2026: How Enterprises Unify Data, Automation, and Customer Engagement
Data Science in Marketing: How AI-Driven Insights Are Transforming Customer Strategy in 2026
AI Powered SEO Tools in 2026 and the Rise of Intelligent Search
Gartner Marketing Symposium/Xpo™ 2026 London: Where CMOs Build What’s Next
Global Digital Marketing Conference London 2026: Where Strategy Meets Real-World Execution
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Quick Bytes
Later Launches Creator AEO to Help Brands Optimize Visibility in AI-Driven Search Experiences
Apply Introduces ACx, an Agentic Agency Model Redefining Modern Customer Experience Systems
GoTo Launches AI-Powered CX Platform to Unify Customer Engagement Across SMB Teams
Yext Expands AI Visibility Intelligence Platform With New Scout MCP and API Launch
Publicis Acquires LiveRamp to Strengthen AI-Driven Data Collaboration Capabilities
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Featured Interviews
Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
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January 2024
Eyeota and Experian Expand Partnership With New Data Sets in Malaysia and Indonesia
SVP of Enterprise Sales Joins SmartBear to Support Major Growth and Innovation across B2B
Believeco:Partners names Mario Simon as Chief Executive Officer
MARKETERS GIVEN MARGINAL GRADES FOR ABM-DRIVEN REVENUE GROWTH.
IAB Board of Directors Announces John Halley, President of Paramount Advertising, as New Board Chair for 2024.
Freshworks Announces Strategic Collaboration Agreement with AWS to Increase the Reach of its AI-boosted Software-as-a-Service.
Veteran Digital Media Executive Greg Coleman Joins Cadent Board of Directors.
AdCellerant Joins Forces with Clearview Capital in a Transformational Partnership.
Newest Release of Quark Publishing Platform NextGen Includes More Built in AI Functionality to Transform Content Operations Processes.
MINT Appoints Lorenzo Larini as New CEO to Drive Global Expansion.
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