Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
ActiveCampaign Lets Marketers Bring Google Ads, LinkedIn, Webflow, Airtable, and Any Tool They Use Into Active Intelligence
ActiveCampaign, a leading AI marketing platform, opened Active Intelligence to the tools marketers already run their business on. Prebuilt connectors for Asana, Calendly, Google Ads, JustCall, LinkedIn Ads, Stripe, Typeform, Webflow, and Wix are available now, and any other system that supports the MCP can connect as well. A specialty retailer, for example, could pull inventory levels from its own stock system and turn an overstocked product line into a targeted clearance campaign without leaving Active Intelligence.
In Marketing Analytics news this week…
EX.CO Launches AI Analyst to Help Customers Pull & Analyze Performance Data
EX.CO, the AI-powered technology that turns every screen into a premium, revenue-generating streaming experience, announced the launch of the EX.CO AI analyst, an AI-powered assistant built into the platform’s reporting tools. Publishers and media owners can ask questions about their performance in plain language and get reports, comparisons and analysis in seconds. The AI analyst is available now to all EX.CO customers.
In Customer Experience news this week…
Modulate Accelerates Enterprise Voice AI With Twilio Ventures Investment and New Real-Time Audio Intelligence Capabilities
Modulate, the frontier audio AI company, announced new investments from Twilio Ventures and technology entrepreneur Paul English, co-founder of Kayak, alongside significant advancements to its Velma audio intelligence platform. The updates enable enterprises to identify AI callers in real time and gain greater visibility into the performance of AI voice agents. The investments follow Modulate’s recently announced $25 million in funding led by Future Ventures, and come as the company expands its technology to address growing demand for enterprise.
In Marketing Automation news this week…
Iterable Opens Its Platform to Claude, ChatGPT, and Cursor With a Hosted MCP Server
Iterable, the AI customer engagement platform, announced new capabilities that take marketing AI from an individual advantage to a team-wide one – including a new hosted MCP server, AI-assisted SDKs, an expanded Integrations Hub, and more. Building on the company’s Fall Product Launch, which connected customer context across the marketing stack, Iterable’s Winter Product Launch tackles the next challenge: scaling AI’s impact beyond the individual.
In Email Marketing news this week…
FreeCast Announces Major Partnership with ROKiT Flix to Expand Global Streaming Entertainment Service
ROKiT Flix, the world’s first and largest completely free, advertising-free streaming entertainment service, has signed a major partnership agreement with FreeCast, a leading provider of streaming technology and media solutions. Free to download, free to watch and completely free from advertising, ROKiT Flix offers more than 50,000 hours of family-friendly entertainment, including animated movies, 2D and 3D animation, classic cartoons, motion comics and original programming.
Article Of The Week….
Brand Visibility in ChatGPT: How Businesses Can Improve AI Search Presence in 2026
ChatGPT answers can draw on model training and, when a question needs current information, live web search. Training informs what the model may know, while ChatGPT Search retrieves current pages and cites sources. OpenAI’s ChatGPT Search guidance says Search ranks results using multiple factors and does not guarantee placement. It may rewrite prompts into targeted searches. So brand visibility in ChatGPT depends partly on whether relevant information can be found and understood. This is a discovery challenge, not a keyword-density exercise. OpenAI publishes no fixed brand-ranking formula. Citations are useful, but results may be incomplete, outdated or incorrect.