Contentsquare, a Digital Experience Analytics provider, announced it has been named a market leader in the 2024 Aragon Research Globe for Digital Experience Analytics. Contentsquare was identified for the robustness of its solution, which offers a wide set of capabilities for web, mobile and product analytics, providing a cross-platform journey for Digital Experience Analytics (DXA). Its AI-powered onboarding and easy-to-leverage, highly actionable insights help enhance the customer experience.
“As experience continues to be the key competitive differentiator today, brands are looking for ways to harness their data for strategic advantage. Digital Experience Analytics isn’t just about numbers; it’s about ensuring every interaction leaves customers feeling satisfied and valued,” said Lucie Buisson, Chief Product Officer, Contentsquare. “Being named the Leader in our category underscores our relentless pursuit of providing the best possible insights and empowering our customers to thrive in an ever-evolving market landscape. We’re honored to have our innovation acknowledged this way and thrilled to be at the forefront of the experience revolution.”
The report, which evaluates 11 analytics providers, focuses on those vendors who are making a great impact on the market by enabling enterprises to monitor customer engagement to optimize the customer journey. Contentsquare was also highlighted for its capabilities for web and mobile DXA that include Zone-based Heatmaps, Journey Optimization, Product Analytics, Performance Monitoring, and Merchandising.
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This is the first time Aragon Research has dedicated a Globe to DXA, which is itself an indicator that this fast-emerging category of analytics has become a must-have for brands competing on experience. The report states, “Digital Experience Analytics is fast becoming the de facto way to understand and optimize customer experience, particularly for online journeys. The ability to help enterprises optimize experiences and increase conversion rates significantly will more than justify the investment in a DXA Service.”
“Contentsquare has continually impressed the value of holistic customer experience insights,” said Jim Lundy, Founder and CEO of Aragon Research. “The company’s commitment to enabling brands to identify customer needs better and deliver beyond their expectations solidified its position as a Leader in Aragon Research’s 2024 DXA Globe.”
Contentsquare’s positioning in Aragon’s Globe report is the latest in notable accolades for the company from Aragon Research and others, including the Aragon Research Innovation Award for Digital Experience Analytics and the Aragon Women in Technology Award 2023, which was granted to Chief Product Officer Lucie Buisson. Contentsquare also debuted at #66 in the 2023 Forbes Cloud 100 list, the definitive ranking of the top 100 private cloud companies in the world. The global ranking was based on an evaluation process ranking companies across four factors: market leadership (35%), estimated valuation (30%), operating metrics (20%), and people & culture (15%).
SOURCE: BusinessWire