Locafy Limited, a globally recognized software-as-a-service technology company specializing in programmatic “Entity-Based” search engine marketing, announced that it had signed the Company’s first contracts through its partnership with diDNA, a leading AdTech provider for the publisher ecosystem.
The two contracts, with one U.S.-based and one Australian-based media publisher, will see Locafy implement its Article Accelerator (“Article Accelerator”) technology to deploy a standalone paid article solution to the main publisher website. Through Locafy’s recently announced value-based pricing model, Locafy stands to earn a percentage of advertising revenue generated through the publishers’ websites in addition to services fees associated with onboarding and maintenance once the solution is deployed by Locafy’s site builder.
“We believe that these contracts are just the beginning of the opportunity for Locafy through our partnership with diDNA,” said Locafy CEO Gavin Burnett. “Recent search engine algorithm updates have caused dramatic website traffic losses throughout the online publishing industry, and, in some cases, a loss in substantial revenue related to paid content.
Also Read: Sprinklr Appoints Trac Pham as Co-Chief Executive Officer
“Our strategy of using existing technology that protects the main publisher website from potential site abuse issues enables the publisher to continue offering paid articles for its advertisers,” Burnett continued. “We believe that Article Accelerator has proven effective at targeting high-value keywords to rapidly combat the effects of algorithmic changes for media brands, evidenced through multiple rigorous trials. By utilizing our Entity-Based SEO techniques and leading technology, we are able to adjust quickly to the changing landscape to ensure continuity of service for our customers.
“Through this agreement, along with our preliminary results, we are hopeful that new publishers who join our platform receive sizable increases to their current website traffic by leveraging our Entity-Based SEO technologies. This is expected to increase advertising revenue with modest upfront costs. We are eager to continue rolling out our enhanced offering in partnership with diDNA in the coming months.”
Moving forward, Locafy and diDNA expect to sell a combined offering to new customers that optimizes their websites for both SEO and AdTech. The Article Accelerator solution can be deployed for publishers without changing their main websites, foregoing the delay in retaining or regaining publisher revenue, and thus eliminating the publisher’s reputational risk. By utilizing both Locafy’s Article Accelerator technology and diDNA’s advanced AI-based bidding technology, optimized websites are expected to see increased volume and keyword value for new website traffic and increased digital advertising revenue yield for existing traffic compared to market norms.
As per Locafy’s agreement with diDNA, publishers who receive services through the partnership will pay a commission based on the expected uplift in advertising revenues, which will be shared by Locafy and diDNA. This model is intended to align Locafy’s revenue from this product with its publishing customers’ advertising revenue success.
Locafy and diDNA expect to target both U.S.- and Australian-based prospects initially, with an immediate focus on the 40,000 publishers already in a contractual relationship with diDNA. The initial target clients will be in high-value advertising categories. Management from Locafy and diDNA believe that this combination of advanced SEO software and AI-driven advertising technology has the potential to deliver significant value for publishing clients.
Based on several rounds of trials and recent customer implementations, Article Accelerator has consistently helped publishers show improvements in website traffic growth and prominence, generating Page 1 results for published advertorials within prominent publisher mastheads across advertising categories, as it can now be deployed independently to the main publisher website. Once Article Accelerator is implemented and client websites are optimized, publishers can expect boosts in their websites’ online prominence, ranked keywords, and website traffic.
SOURCE: GlobeNewsWire