PostcardMania has expanded its Everywhere Small Business multichannel marketing campaign with Optimize Search + AI, a new service designed to improve small and midsized businesses’ visibility across traditional search engines and AI platforms such as ChatGPT and Claude. The service combines search engine optimization with efforts to strengthen a company’s presence across external sources that can influence AI-generated recommendations, including directories, review sites, third-party articles, news coverage, and videos. Everywhere Small Business already combines targeted direct mail with advertising across Google, Facebook, Instagram, Gmail, YouTube, and connected TV, while providing centralized campaign tracking.
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Optimize Search + AI adds a search and AI visibility layer to the program, covering Google Business Profile audits, online citation optimization, website recommendations, technical SEO improvements, and ongoing content development.”Small business owners cannot afford to ignore this shift in how people search,” said PostcardMania Founder and CEO Joy Gendusa. “Search used to mean going to Google and choosing from a list of websites and likely visiting a few of them. But now, AI has displaced that step. Consumers are either asking AI directly for help with making a purchasing decision, or an AI Overview is there at the top of the page to summarize the findings. If your business isn’t clearly represented online in a number of places, those platforms are probably going to recommend a competitor instead and the longer you wait, the more ground you could lose.”