PathFactory, the pioneer content intelligence firm, today declared its strategic purchase of Uberflip, a leader in offering content experience platforms. The merger will help the company to be a global leader in B2B content intelligence & personalization. Stock-for-stock transaction is a strategy used to complete the acquisition. It merges the industry’s most reliable advisors popular for assisting B2B marketers to offer customized purchase journeys. Being an industry veteran in content engagement analytics and complementary expertise in content experiences, the partnership has the potential to overcome the challenges of penetrating through today’s B2B buyers.
Read More: PathFactory Acquires Uberflip