PathFactory announced the launch of Zero Copy integration on the Snowflake AI Data Cloud. This new integration, Powered by Snowflake, will enable organizations to eliminate traditional data extraction, transformation, and loading (ETL) processes, enabling faster, more secure, and more efficient data sharing.
“With this integration, PathFactory is making it easier than ever for organizations to connect their engagement data with their broader data strategies,” said Dev Ganesan, CEO, PathFactory. “Together with Snowflake, we’re empowering our customers to unlock the true potential of their content and engagement insights without the barriers of traditional ETL processes.”
By leveraging the Snowflake AI Data Cloud, PathFactory is joining Snowflake in mobilizing the world’s data to help organizations redefine how they access, analyze, and leverage PathFactory’s Content Engagement Data.
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Key Benefits of the Integration
- Zero ETL Efficiency: PathFactory customers can share data seamlessly with Snowflake across major cloud providers (AWS, GCP, Azure), enabling flexibility and scalability.
- Enhanced Analytics: The integration enables businesses to gain actionable insights into page views, sessions, and visitor behaviors via Snowflake’s powerful analytics capabilities.
- Bi-directional Data Exchange: Customers can leverage PathFactory’s APIs and webhooks alongside Snowflake’s infrastructure to connect data seamlessly with platforms like Salesforce and SalesLoft.
“PathFactory’s commitment to helping Snowflake mobilize the world’s data can be seen through the launch of Zero Copy integration,” said Kieran Kennedy, Global Head, AI Data Cloud Products at Snowflake. “We look forward to driving deeper value for Snowflake’s AI Data Cloud ecosystem through collaboration with PathFactory to allow access to better ways to share data through Snowflake’s single, integrated platform.”
SOURCE: PRNewswire