Auxia, the first Agentic Customer Journey Orchestration Platform, announced $23.5 million in Series A and seed funding to help companies transform how they engage with customers and drive additional revenue. The latest round was led by VMG Technology Partners, with participation from MUFG Innovation Partners (MUIP), Incubate Fund, Vela Partners, Stage 2 Capital, and more than 50 industry leaders, including current Google CMO Lorraine Twohill, Booking.com CMO Arjan Dijk, and former Meta Chief Business Officer David Fischer.
Today, converting an existing customer can be up to 25 times more efficient than acquiring a new one. Still, most companies fail to utilize up to 68% of their customer data for personalization. Auxia empowers B2C enterprises to unlock the full potential of their first-party data by seamlessly orchestrating intelligent customer journeys. With agentic infrastructure, Auxia transforms raw data into intelligent growth models that automatically deliver dynamic, personalized content across a company’s most critical customer touchpoints (email, in-app, SMS, etc.).
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“Every company knows they need to deliver more personalized experiences, but most still rely on manual processes and rigid customer segments,” said Sandeep Menon, co-founder and CEO of Auxia. “We’re giving marketing teams the same AI capabilities that tech giants use without requiring an army of data scientists and engineers to build it internally.”
SOURCE: Businesswire