Similarweb, a leading Digital Intelligence company, has launched App Intelligence, a powerful solution that merges web and mobile app data into a unified platform. This innovation provides businesses with comprehensive digital performance insights, enabling smarter growth strategies and deeper competitive analysis.
“As companies expand their digital presence—whether through mobile apps alone or a combination of apps and websites—the demand for fresh, accurate, and easy-to-understand digital intelligence is more crucial than ever,” said Or Offer, Similarweb Founder and CEO. “Similarweb offers a 360-degree market view into your competitors’ digital footprint, which gives you a leg up. The combined power of seeing how businesses are performing across the app and web continuum makes our data offering unique and extremely valuable to large and small brands alike.”
In an increasingly mobile-driven landscape, businesses need integrated insights to stay ahead. Similarweb’s App Intelligence addresses this need by combining web and app analytics in one platform, empowering organizations to uncover cross-platform opportunities and make informed decisions with confidence.
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Key Features of Similarweb’s App Intelligence
- Comprehensive Coverage: Tracks over 4 million iOS and Android apps across 58 countries, including historical data for broader insights.
- In-Depth App Insights: Provides detailed metrics such as rankings, downloads, app usage, retention, audience demographics, and ratings & reviews.
- Unified Web and App Analytics: Combines web and app data for a holistic digital landscape view, accessible through an intuitive platform, API, or custom data feeds.
- Advanced App Technographics: Delivers insights into the technologies powering top-performing apps, covering 99% of apps in leading charts.
The launch of App Intelligence is further enhanced by Similarweb’s recent acquisition of 42matters, a prominent app intelligence provider. This integration bolsters Similarweb‘s capabilities, delivering more extensive insights into app performance, user engagement, and technology stacks—empowering businesses to refine their digital strategies with precision.