Trusted Media Brands, the community-driven entertainment company home to brands like Taste of Home, The Pet Collective, Family Handyman, FailArmy, The Healthy and Reader’s Digest, announced that Stephen Colvin has been appointed as Chief Executive Officer. Colvin will replace long-time CEO Bonnie Kintzer, who recently announced her retirement after 11 years in the role.
“I’ve always been impressed by Trusted Media Brands’s exciting portfolio of diverse content, its culture of innovation and its position as a leader in FAST,” said Colvin. “I look forward to leading the company in its next chapter of building best-in-class content, accelerating revenue growth and expanding our partnerships.”
Prior to Bloomberg, Colvin held various senior executive roles in media including CEO of Robb Report, CEO of Newsweek and The Daily Beast, EVP of CBS Interactive and CEO of Dennis Publishing US where he was employee number one.
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Colvin joins Trusted Media Brands during a pivotal time in its continued evolution. In March, the company launched its Trusted Creators Program for Taste of Home, a collaboration that goes beyond just sharing content by providing emerging creators with access to internal workshops, insights, brainstorms and resources. Creator partners are delivering one original video per week and are already outperforming views and engagement benchmarks by 62% and 48%, respectively.
“Trusted Media Brands has undergone such an amazing transformation, and I am incredibly proud of the work we have accomplished. I truly believe it’s only the beginning,” said Kintzer. “Stephen is the perfect choice for the role with his proven track record of driving exceptional business growth, and I am delighted to pass the torch to him and look forward to seeing where he takes our best-in-class brands and unique audience reach.”
SOURCE: PRNewswire