In this kickoff episode of Women in Marketing by CMOFirst, host Kavita Patel sits down with Aditi Uppal, Vice President of Digital Marketing at Teradata. Together, they explore the evolving landscape of B2B marketing, from the rise of Gen Z decision-makers and the promise of Agentic AI, to timeless marketing principles and the human side of leadership.
Expect a mix of sharp insights, honest reflections, and fun moments (including a rapid-fire round!) as they celebrate Aditi’s unique journey across industries, from advertising to non-profit to tech, and uncover how she’s shaping demand generation on a global scale.
Participant Descriptions
🎙️Guest- Aditi Uppal
Vice President, Digital Marketing, Teradata
Aditi is a seasoned marketing leader with global experience across advertising, media, non-profit, automotive, and now enterprise tech. A Wharton graduate, she brings a rare combination of strategy, creativity, and hands-on leadership to the evolving world of digital marketing and demand generation.
🎙️Host- Kavita Patel
Vice President, Sales, Way Media
Host, Women in Marketing by CMOFirstWith over 18 years of experience in B2B demand generation, Kavita Patel is known for creating strategic, data-driven marketing solutions that drive growth. As the host of Women in Marketing, Kavita brings thoughtful insights and engaging conversations to the forefront, celebrating the journeys and impact of women shaping the marketing world.