Intent IQ, a leader in privacy-first identity resolution, announced the results of its strategic partnership with EXTE, a global advertising technology platform focused on unlocking the full potential of digital media through a unified, full-stack infrastructure. Since late 2024, EXTE has leveraged Intent IQ’s identity platform to enrich cookieless traffic with privacy-compliant identity signals-resulting in a 73% increase in revenue from cookieless inventory.
EXTE supports more than 800 premium publishers and processes over 700 billion monthly ad requests. To enhance addressability and monetisation in environments where standard identifiers are limited, EXTE turned to Intent IQ’s identity resolution technology to target users outside of standard cookie environments. The new partnership enables advertisers and publishers to reach more audiences with precision and confidence—without compromising privacy.
“At EXTE, our mission is to deliver measurable results across the entire marketing funnel—whether the goal is performance or brand impact,” said Alex Martinez, chief strategy officer at EXTE. “Intent IQ has been a key partner in helping us unlock the full potential of cookieless inventory, providing our publisher and advertiser partners with a high-performing, privacy-first solution to reach audiences at scale.”
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Intent IQ’s deterministic identity technology enables publishers and platforms to resolve users across browsers, devices, and channels in real time. This capability has allowed EXTE to drive stronger match rates, improve campaign performance, and expand addressable reach-while maintaining compliance with evolving privacy standards.
“EXTE’s ability to continuously innovate and deliver a future-ready technology platform built for transparency, efficiency, and impact made them an ideal partner,” said Roy Shkedi, chairman of Intent IQ. “Together, we’re proving that privacy-first identity solutions aren’t just essential-they’re performance-enhancing.”
SOURCE: Exchangewire