Benchmark Email announced the launch of its fully reimagined email marketing platform and brand identity, built on modern architecture to meet the needs of today’s busy marketers. With this launch, Benchmark repositions itself as the go-to solution for marketers seeking simplicity, clarity and control – without the weight of bloated software.
Email marketing remains one of the most profitable digital channels, generating $36 for every $1 spent. But while the channel is thriving, many email tools are not. Legacy platforms have grown clunky as they’ve expanded upmarket, sacrificing ease-of-use. Meanwhile, lightweight tools often lack the sophistication needed to drive real results. Benchmark’s new platform bridges that gap.
“There’s been a stagnation in email marketing tech for years,” said Jonathan Herrick, CEO of Benchmark. “We saw a clear opportunity to bring innovation and focus back to the channel – starting with a clean slate and building the most intuitive, effective platform in the industry.”
An Answer to an Overwhelmed Industry
The timing couldn’t be more urgent. Today’s marketers face shrinking bandwidth and rising expectations. According to a Braze study, 80% of marketers are collecting more data than they know what to do with. And 70% feel overwhelmed by the pace of AI adoption.
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Benchmark’s platform is designed to simplify the chaos – giving busy marketers with limited time and resources a tool that’s fast, simple, and effective, so they can get in, get results, and get back to everything else on their plate.
“It seems as if many email platforms proclaim to be easy-to-use in the face of blatant complication. What I love most about Benchmark is how easy it is to just create an email and send it,” says Benchmark beta user Val Lynn Booth of Lokation Mortgage. “I can build the layout I want without feeling constrained by templates, and the reporting is clear and intuitive.”
A Modern Email Platform Built from the Ground Up
The new Benchmark Email is more than a redesign – it’s a full replatforming effort grounded in simplicity, performance, and smart technology. From simpler domain authentication to straightforward pricing, every detail was designed to save busy marketers time and remove unnecessary complexity. Built with modern infrastructure, the platform offers real-time speed and the flexibility to scale with customer needs.
SOURCE: PRNewswire