Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
SearchKings, a digital marketing firm specializing in service-based businesses, has introduced SearchKings TV (SKTV) – a TV advertising product integrated with Comcast’s Universal Ads API.
In Customer Experience news this week…
Genesys and Scaled Cognition Forge Strategic Alliance to Enhance Responsible Agentic AI in CX
Genesys has partnered with Scaled Cognition to advance responsible agentic AI in customer experience orchestration.
In Content Marketing news this week…
Jasper Brings AI Content Workflows via Salesforce AppExchange
Jasper has launched its integration with Salesforce Marketing Cloud on AppExchange. This helps marketers improve content creation, personalization, and optimization in their workflows.
In Martech Analytics news this week…
DoubleVerify (DV) is a top software platform for measuring and analyzing digital media. It has now grown globally to include Microsoft Advertising’s unique inventory and data.
In Martech Automation news this week…
Mod Op Acquires Ascend Marketing to Deepen Automation and Drive End-to-End Growth
Mod Op announced its acquisition of Ascend Marketing, a people-first, tech-enabled marketing services company that elevates customer and prospect experiences through advanced data and marketing technology enablement, and account-based marketing (ABM).
In Digital Tech news this week…
Stensul Unveils New Figma Plugin to Streamline Brand-Compliant Design for Enterprise Email Creation
Stensul, announced a major enhancement aimed at solving one of the biggest bottlenecks in enterprise email production: converting creative designs into brand-compliant, deployable emails.
In CDP news this week…
Rokt mParticle Launches Hybrid Customer Data Platform on Snowflake AI Data Cloud
Rokt mParticle, the leading real-time customer data platform (CDP), announced the launch of its Hybrid CDP on Snowflake AI Data Cloud giving enterprise companies a single, governed solution that unites real-time activation with cloud-native, zero-copy flexibility.
In ABM news this week…
Warmly Ushers in the Era of “Lean Pipeline” With Launch of AI Marketing Ops Agent
Warmly, the leader in AI-powered go-to-market tools, announced the launch of its Marketing Ops Agent, a first-of-its-kind platform that combines AI enrichments and real-time signal monitoring to automatically build, update, and prioritize a list of the highest-value accounts and contacts for marketing teams.
Article Of The Week….
How to Implement Digital Marketing Automation for Maximum ROI
Ever wonder why some marketing campaigns actually make money while most just die in someone’s inbox? The difference isn’t luck, it’s automation. Manual marketing is a slow and inefficient process that consumes your team’s workforce and at the same time does not generate any income. Customers are looking for fast, relevant, and personalized service, and if you don’t provide it, your competitor will.