Raptive has developed a workflow tool named “Duet” that utilizes AI, aiming to assist creators and publishers in staying competitive in a world where AI is producing copious amounts of content that is spreading all over the internet. Created for creators within their network, “Duet” is a combination of AI and human creativity, aiming to assist creators in producing, reworking, and distributing content without sacrificing originality. “Duet” is capable of analyzing a library of content, reformatting it into different forms such as roundup articles, and creating content that is aligned with algorithms and audience engagement, thus helping creators get the best out of their previous works.
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Facilities like Roundup Builder and Pin Builder assist in creating “discovery-friendly” content for platforms such as Pinterest, Google Discover, and social media, streamlining the process without sacrificing editorial control. The launch is in response to the rising concern that, in the bid to flood the platforms with AI-created content, it is becoming difficult for high-quality, human-created content to gain traction, which in turn affects the engagement and alignment of the users. By providing the AI as a complement to the human creator, Duet is part of a larger trend in the industry that is shifting towards a hybrid approach to content creation, helping independent creators scale their operations, their voices, and their businesses in a world of automation.