Nexxen, the advertising technology platform powered by unique data and media, announced the launch of Nexxen TV: TV for Today (“Nexxen TV”), a true cross-platform planning and activation solution for the current state of the TV landscape.
Per Nielsen, in Q4 2025 in the U.S., linear accounted for 54.4% of ad-supported viewership and streaming 45.6%. Nexxen TV enables advertisers and agencies to find an optimal split between streaming and linear TV media, with solutions that facilitate and optimize the entirety of the campaign lifecycle across platforms:
Nexxen TV Home Screen: Available programmatically as a first-to-market offering, Nexxen’s exclusive native Smart TV units meet consumers at their most attentive moment, before they stream content. Currently, native Smart TV supply from V (formerly VIDAA, the operating system found on Hisense, Toshiba and other leading OEM brands globally) is available programmatically.
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Nexxen Discovery: Defines the audience with a powerful combination of real-time consumer insights across TV, web and social.
Cross-platform planner: Leveraging nexAI, Nexxen’s proprietary AI solution, it surfaces the optimal cross-platform allocation with a data-driven strategy that allocates streaming and linear TV budgets across diverse designated market areas (“DMAs”).
TV Intelligence: Amplifies audiences with a unique blend of Smart TV automatic content recognition (“ACR”) data, streaming media data and set-top-box data.
Cross-platform buying: Enables activation across platforms, capitalizing on Nexxen’s premium publisher partnerships and unique activation opportunities across CTV and linear TV.
Unified measurement: Provides a holistic view of the campaign across platforms.
“Advertisers don’t have the luxury of planning for a version of TV that may exist five years from now – they have budgets to deploy and results to deliver today,” said Kevin Maloy, Vice President, Advanced TV Solutions, Nexxen. “Nexxen TV’s foundation of data and technology reflects how consumers are actually watching today – across formats and channels – while opening up new, high-attention, high-impact inventory, from premium live environments to the Smart TV home screen. By unifying audience discovery, planning and activation across linear and CTV, we can deliver performance now and stay prepared for what comes next.”
“Understanding our clients’ business goals is only half the battle; executing them in a fragmented landscape is the real challenge. To advocate effectively for our clients, we need to ensure every media dollar works as hard as possible. Nexxen has been a vital piece of solving this puzzle,” said Nichole Maggio, Director of Media, Luquire. “Nexxen’s expertise in cross-channel data allowed us to execute a strategy that was both seamless and highly efficient; we eliminated waste and maximized reach. This partnership gave us the ability to layer in precise digital targeting, resulting in a campaign that was as accountable as it was effective.”
SOURCE: GlobeNewswire