Sprinklr and CreatorIQ have announced a strategic partnership and integrated solution aimed at solving a persistent challenge in enterprise social marketing: fragmented data and disconnected workflows across creator, organic, and paid channels. The collaboration directly integrates CreatorIQ’s Creator Graph-which processes millions of creator posts daily-into Sprinklr’s unified social media intelligence and reporting environment, enabling brands to view performance across creator, organic, and paid social efforts in a single platform.
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This will allow marketers to better understand how creator content contributes to the overall campaign results, making measurement much easier, and eliminating the need to reconcile data, which has been a problem in the past. With creator marketing investment continuing to rise, and more than half of marketers leveraging creator content, this partnership will allow both companies to help organizations make better decisions around budget, optimize ROI, and drive activation of high-impact creator content. By bringing together creator intelligence, social media management, and paid activation, Sprinklr and CreatorIQ are driving a more connected and future state operating model for social marketers and customer experience teams.