StackAdapt has announced the general availability of its Model Context Protocol (MCP) Server, a new integration that enables direct access to campaign intelligence within AI tools such as Claude. Building on the features of its AI marketing assistant Ivy, the MCP Server enables advertisers to check performance, review creatives, and analyze campaign data live without platform login. Through integrating campaign insights into current AI workflows like large language models and automation systems, the solution does away with manual reporting and fragmented procedures, providing conversational, prompt-based access instead.
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The integration allows various channels including connected TV display native audio digital out-of-home, and programmatic TV and gives the user immediate awareness of the key performance indicators like pacing, audience performance, and creative status.Designed for both business and technical users, it also enables advanced agent-driven workflows, including automated monitoring and optimization triggers. “The MCP Server brings StackAdapt’s intelligence into the AI workflows where decisions are already being made, giving customers direct, real-time access to their campaign data without added complexity,” said Yang Han, Co-founder and CTO at StackAdapt.