Adams Outdoor Advertising has acquired 30 billboard faces from McWhorter Media Group, expanding its footprint across key markets in South Carolina and marking the companies’ second transaction following an earlier deal in Virginia. The newly acquired billboard inventory includes locations across Spartanburg, Greer, Boiling Springs, and Inman, with placements along major routes such as Warren Abernathy Highway, Reidville Road, SC-9, Wade Hampton Boulevard, and SC-101. The acquisition also adds 12 billboard faces along Interstate 20 near Aiken, extending Adams’ reach into South Carolina’s western corridor near Augusta, Georgia.
Also Read: Later Launches Creator AEO to Help Brands Optimize Visibility in AI-Driven Search Experiences
The move comes as the Greenville/Spartanburg region experiences rapid economic and population growth, driven by major employers including BMW, Michelin, Boeing, GE, and Lockheed Martin. “We were pleased to work with McWhorter Media Group again,” said Kevin Jones, Chief Executive Officer of Adams Outdoor Advertising. “Our previous partnership in Virginia built a strong foundation of trust, and we’re proud to expand that relationship into Upstate South Carolina.” “This acquisition strengthens our presence in one of South Carolina’s fastest-growing regions.” McWhorter Media CEO Josh McWhorter described the assets as “quality” holdings and said the company is optimistic about its future direction following the sale.