Ansira Partners, the platform of record for brand-to-local ecosystems, announced that Catie Cryder is transitioning into the role of chief media officer. She reports to Ansira’s Chief Operating Officer Oded Benyo and will continue to lead the media and experience platform teams, who oversee media strategy, operations, and buying; owned and earned media; aggregate media; and the technology that supports scalable campaign delivery.
“Catie combines a deep understanding of our clients’ needs with a disciplined, forward-looking approach that impacts how Ansira builds and delivers solutions,” said Ansira CEO Paul Tibbitt. “With a sharp understanding of the business and a genuine investment in her team and their growth, Catie is uniquely positioned to further advance our media capabilities and drive innovation for our clients.”
Since joining Ansira in 2022 as executive vice president of media, Cryder has successfully navigated organizational changes while providing stability and continuity for her team. Earlier this year, she assumed leadership of the experience platform team, expanding the capabilities aligned under media. She has also embraced practical AI adoption, encouraging her team to apply it in efficient ways, and invested in talent development to improve both client delivery and create opportunities for people to grow and contribute in different ways.
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As Ansira continues to advance a full-funnel approach to activation, Cryder’s expanded role will support a more connected client experience across media, technology, and data.
“This is an exciting moment to take on this role with media, technology, and client experience converging in meaningful ways,” said Cryder. “At Ansira, we have the opportunity and responsibility to make that convergence simple, efficient, and effective for brands and their partners. I’m proud of what our teams have built, and I’m looking forward to what we can do next together.”
SOURCE: PRNewswire