Infolinks Media, the premium advertising marketplace offering advertisers curated proprietary placements and data, announced a direct integration with Basis, the industry’s leading intelligent operating system for autonomous advertising, embedding its supply directly into the workflows where campaigns are planned, activated, and optimized.
The integration brings Infolinks’ Premium Proprietary Placement media inventory into the Basis platform, enabling advertisers to access high-impact display, native, and video inventory across thousands of direct publisher relationships without leaving their core system of execution.
As media teams face increasing pressure to consolidate tools and streamline operations, the integration removes friction between planning and activation. Buyers can now incorporate curated, SPO-aligned supply into campaigns more efficiently, without introducing additional platforms, hops, or complexity.
“Infolinks‘ high quality pre-curated media that delivers outcomes is very valuable to advertisers as the industry moves toward more consolidated and automated media execution,” said Bob Regular, CEO at Infolinks. “This integration with Basis ensures our proprietary placements and real-time intent data are embedded directly into campaign workflows, enabling advertisers to operate more efficiently while maintaining control over quality and performance.”
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Rather than routing through fragmented paths, advertisers gain more direct access to premium inventory supported by strong contextual, engagement and behavioral signals. This approach improves signal fidelity while enabling more consistent performance across channels.
The integration also supports omnichannel execution within Basis, allowing marketers to activate Infolinks inventory across mobile, desktop and video alongside broader campaign strategies. With unified workflows and reporting, teams can better manage frequency, optimize delivery, and measure outcomes across environments.
“Basis is focused on helping marketers simplify the complexity of modern media buying while improving performance,” said Mike Hoyle, Chief Product Officer at Basis. “Integrating Infolinks’ curated proprietary supply into our platform gives our clients more direct access to premium inventory and supports more efficient, transparent campaign execution.”
With cross-channel strategies continuing to evolve, the integration enables advertisers to extend campaigns into additional environments while maintaining consistency in planning, activation, and measurement. Infolinks’ inventory can now be activated alongside other media within Basis, supporting a more unified approach to execution.
Through Basis, advertisers can seamlessly activate Infolinks inventory within a single system, reducing fragmentation while aligning with modern approaches to curation, supply path optimization, and operational efficiency.
SOURCE: PRNewswire