Doceree, an AI-powered operating system for healthcare marketing, announced the launch of Trigger DOOH at the Cannes Lions International Festival of Creativity, introducing the first truly addressable digital out-of-home (DOOH) advertising infrastructure for the life sciences sector. By layering Doceree’s proprietary Triggers™ technology and Clinical Intent Signals framework onto a national network of premium screens in U.S. hospitals, clinics, and pharmacies, the product dynamically activates contextually intelligent media campaigns based on live, real-world clinical events such as patient check-ins. This open ecosystem eliminates the traditional trade-off between scale and precision in out-of-home media, allowing brands to optimize their spend by targeting audiences exclusively where genuine clinical intent is formed, while remaining strictly HIPAA-aligned and privacy-compliant through the exclusive use of aggregated, de-identified data.
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Highlighting the fundamental workflow evolution behind this physical-to-digital bridge, Harshit Jain, MD, Founder and Global CEO of Doceree, stated: “For two decades, healthcare marketers have had to choose between scale and precision in out-of-home. As a physician, I know that the moments that matter in a patient journey don’t happen on a screen – they happen in waiting rooms, at pharmacies, in clinics. Trigger DOOH is the first product to make those real-world moments addressable, measurable, and actionable for life science brands. It is the natural extension of our Clinical Intent thesis: meet healthcare audiences where intent actually forms.”