TouchClicks has upgraded its SmartSuite platform by adding two new AI-powered features – AI Dashboard Creation and SmartSlides Slide-by-Slide Generation – that will help marketing teams to quickly perform data analysis, reporting, and decision-making processes. Such upgrades respond to a problem whereby a huge volume of marketing data has to be managed. AI Dashboard Creation feature lets users create complete dashboards with very basic inputs, which means that they do not have to pick widgets, configure visualizations, and arrange layouts manually anymore. This is a great help to marketers and analysts who then can put their focus more on interpreting campaign performance than on report building. Then again, the upgraded SmartSlides tool has been enhanced with a new intermediate review feature which makes it possible for users to check individual slides, make edits, and finalize the AI-generated presentation.
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This improvement offers a higher level of transparency and control, while still preserving the efficiency of the workflow. Besides that, the new functionalities are obtainable as part of the SmartSuite packaging and they further boost TapClicks’ AI stack which is geared at automatic generation of reports, issuing actionable insights, elevating operational efficiency, and reducing costs all along the marketing lifecycle.. “Organizations are under increasing pressure to move faster without sacrificing insight quality,” said Babak Hedayati, CEO of TapClicks. “These new capabilities help marketers spend less time building dashboards and presentations and more time understanding performance, communicating results, and taking action. Our goal is to continue to remove the friction between data and decision-making, and these enhancements represent another huge step in that direction.”