Seek has announced a strategic collaboration with NielsenIQ (NIQ) to integrate NIQ’s Expanded Omnishopper data into Insight Cloud, enabling consumer packaged goods (CPG) manufacturers, retailers, and brokers to access actionable shopper insights through AI-powered analytics applications. The partnership combines NIQ’s Full View™ consumer intelligence, including consumer panel, retail measurement, and omnichannel data, with Insight Cloud’s intuitive analytics platform to help businesses uncover growth opportunities, improve customer loyalty, and optimize product and marketing strategies.
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The initial launch includes four applications-Market Basket Analysis, Point of Entry Analysis, Trip Missions, and Trip Cycles—that provide real-time insights into purchasing behavior, cross-selling opportunities, customer acquisition, shopping patterns, and sales trends. CPG brands can also integrate NIQ’s Retail Measurement Services (RMS) data into Insight Cloud for additional analytics capabilities without the complexity of traditional data analysis. “We’ve always believed in turning data into clarity and action instantly,” said Erik Mitchell, CEO at Seek. “Our collaboration with NIQ continues to lead a transformation in the way that brands want to discover and leverage insights from leading providers—giving CPG brands faster access to shopper insights in a seamless, intuitive, and actionable way. With Insight Cloud, teams can move from question to answer in minutes, not months, and use those insights designed to drive real business action.”