Universal Ads, a brand-boosting platform that allows marketers of all sorts to produce, buy, and analyze their ads on premium video, has grown its Business Partners Program through two fresh kinds of partners: Audience and Mobile Measurement Partners (MMPs). Among the first Audience partners is Klaviyo, LiveRamp, and TransUnion. But Adjust AppsFlyer Branch Kochava, and Singular are added as the mobile measurement partners for bridging the gap between conventional TV advertising and the usual digital workflows for channels like search, social media, and smartphone applications.
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By directly integrating these partners’ independent features of audience targeting, tracking the effectiveness of advertising, and analytical tools into its self-serve TV advertising platform, Universal Ads is making it convenient for performance marketers to use reliable data and optimization signals without needing to install or handle complex SDKs or separate toolsets. “The goal all along has been for Universal Ads to make TV advertising feel as easy and familiar as social or search, and that has to include the Audience Management, Mobile Measurement Partners, and optimization signals brands already know, manage, and rely on every day. With partners across Audience and Mobile Measurement marketers can extend what is already working for them in digital into premium TV and grow their businesses on the biggest screen in the house,” said Greg Lieber, Head of Platform Partnerships at Universal Ads.
Read Complete Post: Universal Ads Brings Audience and Mobile Measurement Partners to Premium TV