Small business management software provider Thryv Holdings, Inc. and cloud communications provider Ooma, Inc. have entered into a strategic co-marketing agreement to expand adoption of their growth and communications technologies across small and medium-sized service businesses (SMBs) in the United States.
The partnership bridges Ooma’s established business communications subscriber base with users of Thryv’s AI-native growth platform. Under the arrangement, Thryv clients gain access to Ooma’s advanced communications platform and AI-driven features, while Ooma clients can leverage Thryv’s client acquisition, marketing automation, and business management software.
Expanding Go-To-Market Reach Across SMB Ecosystems
Together, the two major companies are poised to serve millions of small enterprises across the country. They have both agreed to synchronize their sales and promotion campaigns which will be kickedoff during the third quarter of 2026. The partnership will feature a combined sales and marketing efforts plan, including hosting joint webinars, providing educational materials to retailers, creating internal incentive structures for salespeople, and implementing promotional marketing activities across different channels.
Leverage the combination of their technological strengths, this partnership will be a powerful tool that enabling service-based businesses like trade contractors, home service providers, and professional practices to effectively improve their operational communications and at the same time attract new customers.
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“This relationship connects two companies with a shared focus on helping small businesses succeed,” said Joe Walsh, Chairman and CEO of Thryv. “Ooma has an exceptional reputation and a strong base of entrepreneurial and service-based businesses, many of whom could benefit from Thryv’s ability to help them attract more customers and accelerate growth.”
“Thryv has established a strong position within the small business marketing software sector, making this a beneficial opportunity for both companies,” said Eric Stang, President and CEO of Ooma. “This co-marketing agreement will allow us to expand visibility across our combined networks and leverage our respective brands to pursue additional opportunities.”
Platform Architectures and Strategic Footprint
Thryv is basically an artificial intelligence driven small business growth platform. It is supposed to help businesses improve their visibility online, gather and assess customer leads, and analyze investment profitability. It is used by about 100,000 small and medium sized enterprises around the globe in various industries.
Ooma serves over 1.2 million customers with communication tools and services, including business-grade mobile phones, messaging and video services by offering core features through its products like Ooma Office, Ooma AirDial and 2600Hz.
This joint promotion between the companies will be launched on the networks of their co-distributors in the last half of 2026.