Sabio Holdings has partnered with Gentoro to integrate agentic AI into its DSP environment, initially targeting campaign management and internal advertising workflows. The collaboration will use AI agents to streamline complex, cross-system processes while reducing repetitive manual work across Sabio’s advertising technology stack. Gentoro’s MCP-based agentic architecture will connect securely with Sabio’s DSP, SSP, SSAI, Creator TV and App Science capabilities, creating a foundation for broader AI-driven operations. The companies are also working toward a natural-language self-service interface that could make it easier for brands, agencies and small businesses to interact with Sabio’s technology.
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“Our partnership with Gentoro enables agentic AI agents to streamline our workflows, while unifying our full tech stack: our DSP, SSP, SSAI, Creator TV®, and App Science® analytics capabilities. This will provide new ways for brands, agencies, and small businesses to work with Sabio in a natural language environment,” said Aziz Rahimtoola, CEO of Sabio Holdings. Pervez Choudhry, CEO of Gentoro, said, “Operational efficiency is one of the most immediate opportunities for agentic AI to create meaningful business value.” The partnership reflects the growing adoption of agentic AI in advertising, as AdTech companies move beyond using AI for analysis and intelligence toward automated execution and workflow management.