Marketing is moving beyond using AI to automate individual tasks. Businesses are now exploring AI agents that can coordinate campaigns, manage customer journeys and support decisions. The challenge is putting these capabilities to work without losing human judgement and creative direction.
The 8th Digital Marketing, Advertising & Technology Conference 2026, organized by DIGITALCONFEX, will take place on December 5 at Holiday Inn Express & Suites, Novena, Singapore. The event’s theme, Beyond Automation: Building the Agentic Marketing Enterprise, centres on how AI and intelligent technology are changing marketing, advertising and customer experience.
AI Agents Move into Marketing Operations
The session The Agentic Marketing Revolution: Building Autonomous Growth Engines will examine how agentic AI differs from traditional automation, including autonomous campaign orchestration, AI-led customer journeys and the role of human oversight.
The panel features Chanelle Wang, Senior Assistant Director, International Branding & Marketing at ASTAR; Justin Lum, APAC Chief Product Officer at frog, part of Capgemini Invent; Bhargavi Rathi, Group Chief Marketing Officer (APAC) at Ascentium; and Sebastien Edgar, Global VP, Digital Marketing at Liferay.
Their discussion will explore how marketing teams can move towards more autonomous growth operations while maintaining appropriate human control.
Check out the full speaker lineup on the official event page for more details.
Also Read: Enterprise CRM and Marketing Automation Integration: How to Unify Customer Data and Scale Marketing in 2026
Discovery and Creativity Face New Rules
Another session, Beyond Search: Winning Customers in an AI-First Discovery Economy, will cover generative engine optimisation, conversational search, zero-click journeys and AI shopping agents.
The agenda also examines generative AI in content production, synthetic media and brand differentiation. For marketers, the challenge is clear. As AI changes how customers discover brands and how content gets produced, visibility and authenticity need to evolve together.
What Marketing Leaders Should Watch
The conference also covers AI-native MarTech stacks, hyper-personalization, autonomous media buying, retail media and responsible AI adoption. These discussions connect technology choices with practical questions around campaign performance, customer experience and business value.
To know more about the 8th Digital Marketing, Advertising & Technology Conference 2026, including the agenda and registration details, visit the official event website.