Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In CRM news this week…
Omnichat Raises US$10M Series A Led by Openspace Capital for Global Expansion
Omnichat, an AI-native marketing and customer experience platform, announced a US$10 million Series A funding round led by Openspace Capital, with participation from Darwin Ventures and Acorn Pacific Ventures. The company will use the funding to scale its Agentic AI platform, deepen R&D on Omni AI Agents, and accelerate global expansion.
In Marketing Automation news this week…
The Trade Desk Expands Audience Targeting With Digital Envoy’s NetAcuity Data
Digital Envoy, a global leader in IP-based geolocation intelligence, announced that its NetAcuity data is now available on The Trade Desk platform, enabling advertisers to build more granular audiences for their digital advertising campaigns. The partnership, which is live globally, gives advertisers access to additional data signals, including internet service provider (ISP) and mobile carrier data, to create ID-based audiences for activation across the open internet, including connected TV (CTV).
In Digital Advertising news this week…
Guideline Expands Advertising Intelligence to Cover Complex Digital Media Channels
Guideline, a global provider of ad intelligence and media plan management solutions, announced six updates rolling out in Q4 of 2026 across two areas: agentic AI capabilities and expanded advertising data. The agentic updates bring U.S. digital pricing data to the Guideline AI Agent and Guideline Ad Intelligence MCP Server, giving clients access through Guideline’s agent or their own AI tools. The data updates include a new Programmatic Direct view, retail media coverage in Canada, and market data enhancements that add Quick Serve Restaurant segments and align digital classifications across the U.S., U.K. and Canada.
In B2B Tech news this week…
StackAdapt Strengthens Cross-Channel Campaign Retargeting for ChatGPT Ads
StackAdapt , the leading AI advertising and orchestration platform, announced expanded cross-channel retargeting capabilities for advertisers running ChatGPT Ads through StackAdapt. The expansion enables brands and agencies to connect engagement with ChatGPT Ads to their broader programmatic campaigns, using StackAdapt’s proprietary audience management and retargeting technology.
In CDP news this week…
Coveo Acquires Anglera to Make Product Data a Competitive Advantage
Coveo, the Experience AI leader, acquired Anglera, a San Francisco-based, AI-native product data enrichment company backed by Y Combinator. The acquisition adds Anglera’s agentic enrichment platform to its Commerce offering. Together, the companies will help ecommerce teams turn product data into a competitive advantage, giving buyers and AI assistants the information they need to find, compare, and choose the right products.
Article Of The Week….
How to Migrate to a New Marketing Automation System: A Step-by-Step Guide for 2026
What will you do if you find that your migration process has been completed, but there are no conversions to sales, the information on your clients is missing, and your campaigns have failed? The thing is that all this happens prior to the launch, since the team treats it as a software issue, while in reality, it is a business issue.