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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Attentive, Apply, Captello, Precisely, DoubleVerify and More!
Snapchat Introduces Unified Attribution to Simplify Cross-Channel Campaign Measurement
Later Launches Creator AEO to Help Brands Optimize Visibility in AI-Driven Search Experiences
AppsFlyer Expands Modern Marketing Cloud With New Web Performance Measurement Solution
Samba TV Launches Project Gravity, an Independent Data Activation Platform for the Agentic Era
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Featured Articles
Marketing Cloud Solutions in 2026: How Enterprises Unify Data, Automation, and Customer Engagement
Data Science in Marketing: How AI-Driven Insights Are Transforming Customer Strategy in 2026
AI Powered SEO Tools in 2026 and the Rise of Intelligent Search
Gartner Marketing Symposium/Xpo™ 2026 London: Where CMOs Build What’s Next
Global Digital Marketing Conference London 2026: Where Strategy Meets Real-World Execution
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Quick Bytes
Later Launches Creator AEO to Help Brands Optimize Visibility in AI-Driven Search Experiences
Apply Introduces ACx, an Agentic Agency Model Redefining Modern Customer Experience Systems
GoTo Launches AI-Powered CX Platform to Unify Customer Engagement Across SMB Teams
Yext Expands AI Visibility Intelligence Platform With New Scout MCP and API Launch
Publicis Acquires LiveRamp to Strengthen AI-Driven Data Collaboration Capabilities
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Featured Interviews
Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
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Marketing
Zeta Live 2024: Zeta Global Launches AI-Powered Intelligent Mobile Solution and Expands Agents Lineup
Digital Marketing Agency, New Engen, Acquires Creative-Led Performance Marketing Agency, Donut Digital
TapClicks Launches AI-Driven Marketing Insights with new TapInsights Product Suite
Dentsu Launches “House of Creators” to Inspire Excitement Worldwide by Supporting Next Generation Content Creators
Yahoo DSP Announces New Integration with Snowflake
Oxylabs introduces the first AI copilot for public web data collection
MarketCast Launches Hybrid AI and Human-Powered Advertising Research Solution
Linq launches World’s Mobile-First CRM
Synchronoss Introduces Enhanced Version of Flagship Personal Cloud Platform for Service Providers
Four years a Leader: HubSpot named a Leader in the Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms
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